Global payment services firm Visa International has recognised Naivas Supermakert as the retailer with the highest number of card transactions in Kenya. The chain cashless payments now account for over 39 percent of all its transactions.
The retailer has an estimated 1,320 card swiping machines in its 58 outlets. Visa said the use of its branded cards at Naivas has surpassed its expectations.
“Kenyans increasingly prefer to use card and mobile payments for their purchases, necessitating that we move with the times and deliver seamless, speedy payment platforms that ensure they spend the least time at the till,” Naivas chief commercial officer Willy Kimani said
Visa remains locked in stiff competition with its rival MasterCard for the country’s growing market in card-based payments.
Mr Kimani without giving details said that over the past 12 months card transactions had grown faster than mobile payments highlighting a sharp shift in shoppers’ payments mainly in Nairobi.