On Thursday Kenyans all over the world were celebrating Jamhuri Day, the day that the country became a republic after gaining full self-governance from the United Kingdom, the best way they know.
In Dubai, Kenyans had a splendid show when the tallest building in the world, Burj Khalifa Tower, was magnificently lit with the Kenyan flag.
Reports are unclear as to who paid for the service as it is very expensive and requires prior planning and the content must be submitted four weeks before the promotion goes live, in order to be approved by Burj Khalifa’s owner Emaar Properties.
The cost to place a promotional advert or message on the façade of the Burj Khalifa starts from approximately Ksh 7 million ($68,073) for a single three-minute display, according to the marketing agency which manages the lighting displays.
The agency also revealed that prices range from Ksh 7 million for the three minutes during weekdays from 8 pm to 10 pm, rising to almost Ksh 10 million at weekends.
For two three minute impressions any night between 8 pm and 10 pm the price is Ksh 13 million and for Ksh 27 million you can get five three minute impressions any night between 7 pm and midnight.
The displays are managed by Dubai-based marketing agency Mullen Lowe MENA.
The façade of the world’s tallest tower has been used by high profile campaigns such as Noon.com, Cartier, Huawei and recently by Walt Disney to promote The Lion King and Avengers: Endgame movies.