A recently completely survey by Geo Poll showed that Switch TV, which is one of the youngest broadcasters in the country, is struggling to remain afloat and more insights show the station is surviving on mere breadcrumbs.
Despite the lockdown and night curfews, the country has recorded a decrease inn viewers.
Kenyanbulletin has learned that Switch delayed paying employees their February salaries by almost two weeks. When they finally dished out the salaries on March 15th, managers were overheard advising close staff to use the cash well, Perhaps suggesting that March salaries would never arrive.
With the Coronavirus pandemic finally reaching Kenyan borders, The station quickly jumped on the redundancy bandwagon, the company sent home their staff with 40% salary.
Sources say Nick Mudimba, who was previously with KTN Supersport Africa Bamba Sport has resigned due to the same. DJ Sammy Flinch who hosted ‘Switchboard’ and Mali actor Daniel Peter Weke have also left the Tv station.
In 2019, the struggling TV station was all over the news, retrenching employees left-right and center while others quit out of their own accord.
Switch TV was launched on 8th October 2018 by Red Cross Kenya as a “young, energetic and dynamic channel”.
These events go to show Red Cross bit off more than they could handle, Red cross has been on the news for all the wrong reasons lately. Just last week an E-Plus ambulance was used by a manager to assist drunk kids to beat a curfew deadline.