In order to stay afloat on the tough Kenyan market, Bharti Africa’s Airtel Kenya has launched a TV app services.
Catch all things entertainment on the #AirtelTVApp at zero subscription fees by downloading the App and enjoy streaming your favorite movies, series and music that will have you glued to your phone! #BeSmartBeSafe
iOS: https://t.co/CkgLL7H4OU pic.twitter.com/Fiswq2AwwN
— Airtel Kenya (@AIRTEL_KE) August 7, 2020
Currently, many people are working from home due to COVID-19 restrictions set to minimise communal spread of the Chinese virus.
Airtel Kenya, that recently suffered a blow after Telkom Kenya dropped their merger bid, has ventured into TV business in a bid to tap into the growing demand for movie streaming services and rev up data consumption on its network.
The free service is called Airtel TV and will allow users to watch movies, documentaries, music and cartoons.
The stream Industry has been dominated by global giants like Netflix, Amazon and Showmax.
In 2018, Airtel tried to market a similar product but its launch was postponed indefinitely.
— Vijay Andrew (@vjandrew912) April 7, 2018
Recently, Showmax launched Showmax pro which allowed user to live stream football courtesy of DSTV among other unlimited variety of movies, series and documented videos.
“Airtel TV is set to revolutionise the video on demand and Live TV viewing experience via smartphones, offering Airtel customers access to the very best shows, movies and live television engagements for free. Airtel TV has no monthly subscriptions and is accessible as long as you have data for streaming,” said Prasanta Das Sarma, CEO Airtel Kenya.
Airtel Kenyan looks to earn money from data purchased rather than on subscriptions for now.
On the app that is available for both Android and iOS users, customers will enjoy access to movies, drama, documentaries, music, and cartoons including:
• Universal among others.
The world has turned to streaming, last month, Dstv announced it would add Netflix and Amazon Prime Video to its platforms, in the same necessitated shift of strategy.
YouTube had also promised to roll out premium soccer streaming services.