In 2016, the Ministry of ICT, Innovation and Youth Affairs launched a program dubbed AJIRA Digital to empower youth to earn decent incomes from digital and digitally enabled jobs. The program targets youth in and out of formal education systems and in 2018, embarked on setting up formal structures Universities and TVETS across the country. These structures are referred to as Ajira Digital Clubs, communities within the institutions that are run by the students for the students.
The Ajira Clubs initiative aims to launch Ajira Digital Clubs within all Universities and TVETS countrywide as an additional access point for training, mentorship, online work career fairs as well as incubating an entrepreneurship culture amongst the youth.
“As part of our target, mission and broader strategy to enable 1 Million Kenyan youth to earn a decent wage from digital and digitally-enabled jobs annually, we are today supporting that noble cause through the launch of the Ajira Digital Clubs. We believe that this initiative will be of critical importance in our journey and a number of the youth especially from our universities and TVETS will benefit immensely,” said Cabinet Secretary, Joe Mucheru.
The Ajira Digital Clubs will see each institution have an Ajira Patron and the Ajira Club champions who will be able to organize different Ajira Club activities that are tailored towards involving all the students and opening up opportunities for them to learn new skills and venture into online work.
Through the Clubs, students will be able to learn about the online work opportunities that are available for students and how they can take advantage of the digital ecosystem to access jobs and trainings.
The AJIRA Digital Program is a Government initiative launched and driven by the Ministry of ICT, Innovation and Youth Affairs (MoICTIYA)
The program seeks to position Kenya as a choice labour destination and a Business Process Outsourcing Hub for multinational companies as well as to encourage local companies and the Public Sector to create Digital Work.