As the world gears up for United Nations (UN) World Tourism Week, the Kenyan government has announced a special initiative allowing free entry into all national parks. The global event will be observed from September 22 to September 29, 2024, with free access available on September 28. This year’s theme, “Tourism and Peace,” highlights the role of tourism in fostering global harmony.
Tourism Cabinet Secretary Rebecca Miano encouraged Kenyans to take advantage of this opportunity to explore the nation’s natural beauty. “In our effort to promote and encourage local tourism, this is a remarkable opportunity! Mark the date,” Miano urged.
Since 1980, countries worldwide have commemorated UN World Tourism Day on September 27 each year. Kenya, renowned for its diverse tourist attractions like the Maasai Mara and the annual wildebeest migration—one of the seven wonders of the world—joins the celebration.
Kenya’s tourism portfolio also extends to sports tourism, attracting international athletes to train in the challenging terrains of the Rift Valley, and convention tourism, with the Kenyatta International Convention Centre (KICC) being a prime venue for global meetings.
In a recent cabinet meeting led by President William Ruto, it was also announced that Kenya will host the Third African Forum on Cybercrime in November 2024, further boosting the country’s standing in meetings, conventions, and exhibitions tourism.
With technology deeply embedded in everyday life, cybercrime has become a significant global threat. Africa, with its large population of tech-savvy youth, faces unique challenges in this area. According to Kenya’s National Computer and Cybercrime Coordination Committee, 2,663 cybercrime incidents have been reported.
In a statement marking World Tourism Week, UN World Tourism Secretary-General Zurab Pololikashvili emphasized the unifying power of tourism, even amidst global conflicts. “The global tourism family is vast and diverse, but what binds us is our shared humanity. Every journey fosters a connection. Tourism brings the world closer, building trust and respect, and laying the groundwork for cooperation,” Pololikashvili stated.
He also called on nations to uphold international law and UN values. “Let us recommit to multilateral respect for international law and the principles of the United Nations. Together, we can make tourism a beacon of hope and ensure that when peace returns to conflict areas, we are ready to help people rebuild and reconnect,” he urged.
