Kevin Mulei’s radio station NRG Radio has rebranded to Kipchoge Radio for one week beginning Monday, October 14.
In a statement, the broadcaster revealed that it had resorted to the move to honour the marathoner Eliud Kipchoge’s recent recording-breaking performance in Vienna, Austria.
NRG Radio Group Managing Director, Kevin Mulei, disclosed that he was inspired by Kipchoge’s sheer determination which embodies the station’s mission to empower the youth.
“NRG Radio, based in Nairobi which covers two-thirds of Kenya, will change its name to Kipchoge Radio from Monday, in celebration of the world-beating achievement of 1 hour 59 minutes and 40 seconds in the INEOS Challenge held in the weekend,” read the statement in part.
“Kipchoge is such an inspiration to the young and old alike, not just in Kenya but Globally. We followed the challenge for a number of weeks from local preparation to the travel and we are immensely proud of Eliud for breaking the two-hour barrier in Vienna.”
“As the number one youth radio station in Kenya, we are continuously challenging our young people to achieve their ultimate and there is no better time to remind them that no human is limited than now.”