Tourism and Wildlife Cabinet Secretary Rebecca Miano has pledged to fast-track strategies aimed at unlocking the potential of Kenya’s tourism sector.
“I will seek broad consensus with key stakeholders in the sector to ensure that the spirit of the Bottom-up Economic Model is upheld in a manner that distributes benefits accruing from tourism and wildlife conservation more evenly throughout Kenya, as I consult with sector players on ways of reducing human-wildlife conflicts” She added.
The CS was categorical on the need to enhance product diversification that caters to modern tastes and boosts the country’s competitive edge.
She affirmed that the Ministry will work closely with all stakeholders to unlock the sector’s immense potential for both domestic and international tourism.
“In collaboration with key sector players, I will seek ways of entrenching a domestic tourism culture as we disabuse the notion that tourism is for visitors from without,” Miano said.
The former investment, trade and industry CS is also keen to drive the use of modern information technology to rally the travel industry to not only shore up tourist numbers, but also create also memorable experiences of the country’s diverse attractions.
Tourism is the third largest source of foreign exchange for Kenya, with earnings reaching Sh352.6 billion in 2023, compared to Sh268.1 billion the previous year, a 31.5 per cent increase.
