China has expressed interest in collaborating with Kenya to promote sustainable tourism, recognizing Kenya’s leading role in eco-tourism within Africa. This initiative was highlighted during the China-Kenya Tourism Dialogue and “Hello China” Tourism Promotion event at the Maasai Mara Game Reserve.
Lu Yingchuan, Vice Minister of China’s Ministry of Culture and Tourism, praised Kenya’s expertise in integrating ecological preservation with tourism development. “Kenya, as a pioneer of eco-tourism in Africa, has made notable strides in combining environmental protection with tourism growth,” Yingchuan said.
He emphasized the potential for strengthened tourism ties between the two nations, noting their rich and diverse resources. “Tourism exchanges and cooperation between our countries have significant potential, offering unique advantages for mutual growth,” he added.
Kenya has cemented its reputation as a hub for eco-tourism, with its abundant wildlife and conservation efforts. The country boasts 23 national parks, 28 national reserves, and six marine reserves, protecting diverse species such as lions, elephants, zebras, and over 1,070 bird species. Approximately 7.5% of Kenya’s land is dedicated to wildlife conservation, safeguarding its natural heritage.
China, too, has stressed the importance of deepening cultural and tourism partnerships with Africa. Lu Yingchuan referenced the Beijing Action Plan (2025-2027), which underscores tourism as a bridge fostering cultural exchange and mutual understanding.
In response, Kenya’s Tourism Principal Secretary John Ololtuaa reaffirmed the nation’s commitment to strengthening ties with China. Represented by Acting Tourism Secretary Benard Kahuthia, Ololtuaa noted the shared opportunities in tourism and culture. He highlighted China’s role as a key tourism source market and a partner in Kenya’s infrastructure and cultural development.
In 2023, 52,865 Chinese tourists visited Kenya, showcasing the growing connection between the two countries. Ololtuaa encouraged Kenyans to explore China’s rich history, landmarks, and culture, further strengthening the partnership.
“Today’s event is an opportunity to exchange ideas and foster collaboration,” Ololtuaa stated. “Let us invest in sustainable practices and deepen cultural ties to benefit both nations.”
