The Ministry of Tourism and Wildlife has introduced a groundbreaking initiative that mandates each tourist visiting Kenya to plant a tree, reinforcing the country’s commitment to sustainable tourism and environmental conservation. The initiative, named “One Tourist, One Tree,” invites both domestic and international tourists to engage in tree-planting activities across various tourist locations in Kenya.
This campaign aligns with the government’s ambitious objective to grow 15 billion tree seedlings by 2032, aiming to enhance Kenya’s forest cover and mitigate climate change. During the launch event at Kajulu Forest in Kisumu, Tourism Principal Secretary John Ololtuaa emphasized the importance of preserving natural ecosystems to protect wildlife habitats and combat climate change.
Ololtuaa highlighted the tourism sector’s significant contribution to Kenya’s GDP, which stands at 10%, but also noted its responsibility, as it accounts for about 8% of greenhouse gas emissions. With global tourism expected to grow, sustainable practices are crucial to safeguarding the natural and cultural resources that draw visitors. He called on all stakeholders in the tourism industry, including hotels, tour operators, community organizations, and travelers, to support this initiative.
“The Ministry is fully dedicated to the government’s reforestation efforts. This campaign encourages every visitor to contribute to Kenya’s sustainability by planting a tree, thereby offsetting their carbon footprint while experiencing the country’s beauty,” Ololtuaa added.
The “One Tourist, One Tree” campaign was unveiled during Kenya Tourism Week in Kisumu, which will culminate in the 2024 World Tourism Day celebrations on September 27.
Farida Salim, Kisumu’s Tourism, Trade, and Marketing Executive, expressed the county’s dedication to environmental conservation as a central aspect of tourism development. She noted that the campaign, in collaboration with local communities, aims to promote clean energy solutions and reduce reliance on charcoal and deforestation, which have severely impacted areas like Kajulu Hills.
Salim mentioned that Kajulu Forest, with its rich biodiversity and indigenous trees, is set to become a prime eco-tourism destination within the Western Tourism Circuit.
Kenya Tourism Board CEO June Chepkemei praised the initiative, emphasizing its importance in promoting sustainable tourism. “Kenya’s natural beauty and diverse wildlife are our main attractions. By embedding sustainability into our tourism strategy, we not only attract environmentally conscious travelers but also ensure the preservation of our natural heritage for future generations,” she said.
This initiative reaffirms Kenya’s dedication to sustainable tourism, offering visitors a chance to participate in the country’s reforestation efforts while enjoying its stunning landscapes and rich wildlife.
