The Co-operative Bank of Kenya has partnerted with the African Management Institute (AMI), a move that seeks to enhance the competitiveness and sustainability of micro, small and medium enterprises (MSMEs) across the country.
Under the agreement, MSME clients of the bank will gain privileged access to the Aspire Business Growth Programme, a curriculum jointly developed by AMI and Stanford Seed. The programme is specifically tailored to fast-track business expansion by equipping entrepreneurs with practical skills, proven tools, and scalable strategies essential for sustainable growth.
Aspire combines AMI’s extensive experience in business learning with the global expertise of Stanford Seed, creating a comprehensive and interactive platform for growth-stage enterprises. Participants will benefit from a blend of virtual workshops, targeted online courses, and structured peer-learning engagements that foster both technical proficiency and strategic thinking.
Notably, the programme will feature a guest lecture delivered by faculty members from the Stanford Graduate School of Business, providing participants with unique insights from international business leaders.
Commenting on the initiative, Mr James Nduati, Head of Micro Enterprises at Co-operative Bank, reaffirmed the institution’s longstanding commitment to supporting Kenya’s entrepreneurs.
“Through this partnership, we aim to empower business owners with the critical knowledge and tools necessary for scaling their operations sustainably, thereby contributing to broader economic growth and job creation,” he stated.
In a further incentive for excellence, the top 15 to 20 per cent of performers from each cohort will be granted complimentary access to mentorship opportunities through Stanford Seed, offering them direct guidance on refining their business models and scaling efficiently.
The programme is designed to address key operational and strategic areas, including the establishment of effective business systems and structures, customer segmentation and targeted marketing, enhanced financial reporting and cash flow management, and the recruitment and retention of skilled personnel.
Entrepreneurs will also be guided on setting measurable objectives and tracking performance through key performance indicators (KPIs).
The partnership is expected not only to drive the growth of individual MSMEs but also to deepen the relationship between MSMEs and Co-operative Bank, ultimately leading to improved loan performance, higher profitability, and strengthened financial resilience across the sector.
Speaking during the signing ceremony, Ms Fatma Nasujo, Chief Operations and People Officer at AMI, underscored the central role of MSMEs in Kenya’s economy.
“Our entrepreneurs are the real drivers of economic growth, but many lack access to the resources that would allow them to thrive sustainably,” she said.
She further noted that traditional training models often prove ineffective, taking entrepreneurs away from their businesses without delivering tangible impact.
“At AMI, we have spent over a decade refining a data-driven, practical approach that offers entrepreneurs actionable tools exactly when they need them. Through this collaboration with Co-operative Bank, we aim to deliver real support that enables MSMEs not just to survive but to scale and create lasting employment,” Ms Nasujo added.
The strategic partnership marks a major step by Co-operative Bank in its continued effort to be at the forefront of supporting enterprise development, reinforcing its role as a key player in Kenya’s economic advancement.
