On Mother’s Day celebrations took a new turn across several Naivas stores across the country.
In a lively show of appreciation for the women who often go unrecognized, retail giant Naivas teamed up with M-PESA to offer a simple, heartwarming shopping experience.
At the heart of the activity was a QR-based lucky draw.
Shoppers were invited to scan a code through the M-PESA app at select stores, instantly enrolling them for a chance to receive surprise rewards.
There were no forms to fill, no long waits—just a seamless way to honour mums through everyday purchases.
One of the most notable activations took place at Naivas Embakasi, where customers arrived early in the day, some with children in tow, others with shopping lists clearly influenced by the women they were celebrating.
The atmosphere blended quiet gestures of love with the usual weekend energy at the branch.
Naivas has long built its name on being a family-first store, while M-PESA continues to shape how people move money.
Together, their collaboration brought something meaningful to shoppers looking to celebrate in a way that felt natural—through food, essentials, and a few extra treats.
For many families, the weekend outing wasn’t just about discounts or giveaways.
It was about recognition.
A mother buying groceries for the week, a son grabbing his mum’s favourite treat, or a husband shopping with the kids—it was clear that each act carried intention.
At the entrance of each participating store, posters invited customers to take part.
The setup was clean and friendly.
With nothing more than a quick scan, customers were thanked with a chance to win, right there as they shopped.
By evening, the story had spread on social platforms.
Images of mums smiling with their children, lucky winners posing with shopping bags, and simple expressions of gratitude filled timelines.
Though the rewards were a nice touch, the gesture spoke louder: “We appreciate you.”
Naivas and M-PESA showed that meaningful experiences don’t need to be flashy.
They just need to be thoughtful.
And this Mother’s Day, many walked away with more than groceries—they left with memories.
