Safaricom has been recognized as Kenya’s most admired brand according to a new report.
The study conducted by Capital Club and Brand Africa with the Gina Din Group showcases Safaricom’s leading position in mobile money, internet services and telecommunications.
The report reveals that Safaricom and M-Pesa not only lead among Kenyan brands but also excel in telecommunications and in their positive impact on society and the environment.
The findings show that although Safaricom is a dominant force, 56 percent of Kenyans support African products and companies yet only 26 percent of the top brands are African.
The rankings feature European brands at 30 percent, African brands at 26 percent, North American brands at 22 percent, and Asian brands at 20 percent, with Oceania brands at 2 percent.
Coca-Cola and Unicef are also recognized for their contributions to society and the environment.
In the retail sector, Naivas tops the list, followed by Kilimall and Sarit. Toyota, Honda, and Mercedes-Benz are the most popular car brands among Kenyans.
Leading technology brands include Google, Microsoft, and Jumia, while Equity Bank, KCB, and Cooperative Bank are at the top in financial services.
Thebe Ikalafeng, chairman of Brand Africa, points to Kenya’s strong market presence and the influence of local brands on the economy and national identity.
Gina Din, founder and chairman of the Gina Din Group, notes the importance of celebrating brands like Safaricom, Equity, and Tusker for their role in shaping Kenya’s identity and contributing to its success.
The survey, carried out by GeoPoll across 30 countries, reflects Kenyan consumers’ diverse preferences and loyalty, showing the impact of both local and international brands in the market.
