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Safaricom Champions Digital Empowerment at Africa Fintech 2024 Festival

Day two of the Africa Fintech Festival in Naivasha on Thursday, June 13, 2024 saw Safaricom Chief Financial Services Officer Esther Masese Waititu deliver a compelling keynote on the transformative potential of fintech in rural payment systems.

Safaricom Chief Financial Services Officer Esther Masese Waititu delivered a keynote on the power of fintech in rural payment systems at the Africa Fintech Festival,
Safaricom Chief Financial Services Officer Esther Masese Waititu delivered a keynote on the power of fintech in rural payment systems at the Africa Fintech Festival

Her address underscored the necessity of bridging the digital divide to achieve social equity and stimulate economic growth across the continent1.

Esther (an instrumental figure in steering Safaricom’s financial services to new heights) lauded the company’s flagship mobile money service M-PESA as a revolutionary force in enhancing financial access and inclusion.

Day 2 of the festival held from June 12th to 15th, 2024 concluded with an evening as delightful as the innovations it celebrated.

The event held at the Enashipai Resort & Spa transformed into a vibrant gathering where attendees indulged in a fusion of enlightening conversations and a diverse array of flavors as Safaricom’s presence was marked by a spirit of camaraderie and a shared vision for the future of financial technology.