Strong partnerships are the foundation of lasting progress.
At the 2025 Dealer of the Year Awards (#DOYA2025), Safaricom celebrated the dealers, agents, and merchants who have not only delivered exceptional service but have also helped shape the trust and connection that define the M-PESA brand today.
As M-PESA commemorates 18 years of enabling financial access and Safaricom marks 25 years of national service, this year’s awards ceremony served as more than a recognition event.
It was a demonstration of appreciation for those who have supported and sustained growth through reliability, innovation, and customer focus.
Held on Wednesday evening, the event brought together outstanding dealers and agents from across the country.
Each recipient was acknowledged for their contribution to expanding service availability, building customer trust, and supporting local economic activity.
The evening went beyond the formal recognition of excellence.
It created space for productive engagement and idea-sharing.
Participants held meaningful conversations about shared goals, operational improvements, and opportunities to strengthen working relationships.
The tone throughout the event reflected professionalism, mutual respect, and a clear drive to build a stronger future together.
As Safaricom looks ahead, the feedback and ideas shared at #DOYA2025 will inform future strategies to improve service delivery and enhance collaboration with its nationwide dealer network.
