Telecom giant Safaricom is making waves in the internet market with a bold move that promises to win back customers who have been drawn to Starlink – a satellite internet service by SpaceX.
In a strategic push to regain its competitive edge, Safaricom has unveiled a game-changing offer: a substantial reduction in its fiber internet rates.
Safaricom is now offering a superb deal of 40 Mbps fiber bundle for just KSh 5,500 a month, down from KSh 6,800.
This move follows Starlink’s introduction of a rental option for its equipment at KSh 2,000 per month.
While Starlink’s rental deal might attract some attention, Safaricom’s new rates and renowned service quality are designed to keep it ahead of the competition and ensure Kenyans get the best possible internet experience.
Starlink, operated by SpaceX, is gaining attention with its innovative approach to satellite-based internet, providing an attractive alternative for those in areas with limited traditional broadband options.
The option to rent the Starlink kit at a lower cost can be a compelling choice for users looking for flexibility without the upfront hardware investment but by adjusting its rates and maintaining high service standards, Safaricom aims to offer an appealing choice for those who prioritize both cost-effectiveness and reliable service.
As the market adapts to new players and evolving technologies, Safaricom’s adjustment in pricing reflects an effort to remain competitive and relevant in the internet service landscape.
