The political landscape of Ugunja is currently undergoing a radical transformation that has caught many observers by surprise. Just five months after the controversial November 2025 nominations and subsequent by election, the constituency appears to be charting a new course altogether. The results of that by election, which faced significant opposition due to the opaque manner in which the winner was determined, have triggered a profound shift in local power dynamics.
A Vacuum in Leadership
While the by election featured several prominent faces vying against the current incumbent Moses Omondi, many of those candidates have since retreated from the public eye. Figures such as Otieno Alur and Engineer Fredrick ZB Owino remain largely invisible on the ground, leaving a governance vacuum that has frustrated the electorate. Many of these former aspirants appear drained by the prolonged campaign season and the delays associated with the electoral commission. In their absence, the people of Ugunja have been searching for a leader who is present, proactive, and prepared to address their daily challenges.
The Emergence of Conrad Budo
Amidst this reorganization, one face has emerged as a formidable force of change. Conrad Budo, a Finance Officer with the Kisii County Government and relative of veteran politician Chris Budo, has redefined the 2027 race.
Despite having supported the incumbent in the 2025 by election, Budo has used the months following the vote to consolidate a massive grassroots movement. He has been categorical in his message to the masses that he is ready to face the incumbent at the ballot and restore the integrity of Ugunja leadership.
The “Jamajan” Movement: Compassion and Action
Known affectionately across the wards of Sidindi and Ugunja as Jamajan, a name representing his generosity and financial acumen, Budo has become a household name.
His charitable initiatives have touched every corner of the constituency. Whether it is supporting church fundraisers, engaging with women groups in Ugunja Ward, or providing critical resources to boda boda associations, Budo has proven that he understands the needs of his people. His presence at burials and community gatherings has fostered a deep sense of trust and love among the residents.
Classical Grassroots Strategy
Budo has mastered a style of politics that many contemporary politicians have forgotten. While his rivals focused on online campaigns and digital optics, Budo chose to walk the villages. His classical grassroots approach involves direct engagement with market women, elders, and youth in their own backyards. This strategy has resulted in the massive, organic crowds that now characterize his public appearances. By filling the gaps left by those who avoid the villages, he has built an influence that many believe has already surpassed that of the sitting Member of Parliament.
The National Connection and Youth Pulse
The rise of Conrad Budo has sent a wave of panic through opposing camps, particularly given his high level political networks. He has been seen in close consultation with influential leaders including ODM Deputy Party Leader Simba Arati, signaling that he has the institutional backing to deliver real development. His organizational skills and ability to inspire the youth have created a movement that no one can ignore. As the incumbent loses ground due to the controversial nature of his election, Budo stands as the only candidate with the visibility and vision to lead Ugunja into a prosperous future.
