Tourism remains a key pillar of Kenya’s economy, contributing nearly 10% to the national GDP.
However, despite its immense impact, the sector’s potential remains largely untapped.
At Strathmore University on Monday, the inaugural Future Leaders Challenge East Africa Edition took place, a crucial event focused on shaping the future of tourism in the region.
The gathering brought together passionate young leaders, educators, and industry stakeholders who are committed to building a more resilient and sustainable tourism sector.
One of the key speakers at the event was Hon Rebecca Miano, the Cabinet Secretary for the Ministry of Tourism and Wildlife.
Miano’s involvement emphasized the government’s ongoing commitment to nurturing youth talent and empowering the next generation of tourism leaders.
Her address highlighted the ministry’s role in supporting initiatives aimed at improving the sector’s growth and sustainability.
The event featured dynamic discussions on addressing the challenges and opportunities within the tourism industry, with a focus on innovation, sustainability, and resilience.
Miano’s presence underscored the importance of collaborative efforts between government, industry players, and young leaders to shape the future of tourism in East Africa.
Participants expressed a strong desire to contribute to a thriving tourism industry, with many highlighting their ideas for creating more sustainable practices and attracting global visitors.
With Miano’s support, the event set the stage for new opportunities in the tourism sector, fostering connections that will lead to long-term growth and development.
