Tourism and Wildlife Cabinet Secretary, Hon. Rebecca Miano, convened a consultative meeting on Wednesday, March 12, 2025, with the Chief Executive Officers of key agencies under her ministry.
The gathering aimed to strengthen coordination and enhance efficiency in advancing Kenya’s tourism and conservation objectives.
During the meeting, Miano underscored the importance of a Whole-of-Ministry approach that integrates all sectors of the ministry in a unified, strategic direction.
She pointed out that this approach would improve agility, align goals, and ensure impactful delivery in achieving Kenya’s tourism and conservation targets.
The CS also highlighted the historic growth the tourism sector has experienced over the past year. She noted that in 2024, Kenya had recorded an impressive 2.4 million international visitors, contributing to a total of 7.5 million tourists.
This represents a 14.6 percent increase from the previous year. Miano attributed this growth to sectoral resilience and strategic interventions aimed at strengthening Kenya’s position as a global tourism destination.
In terms of financial growth, Miano reported that tourism earnings had risen to Ksh 452.2 billion, marking a 19.79 percent increase over the previous year.
This surge in tourism revenue reflects both the sector’s resilience and the positive impact of ongoing governmental efforts.
“This meeting is a critical part of our commitment to ensuring the tourism sector continues to be a major driver of Kenya’s economy,” Miano stated.
She further stressed that the robust performance of the sector in 2024 serves as a solid foundation for even greater achievements in the coming years, provided that key players in the tourism and conservation sectors work together with a renewed sense of purpose.
Kenya’s tourism sector is experiencing historic growth, welcoming 2.4 million international visitors in 2024 and a total of 7.5 million tourists, an impressive 14.6% increase from 2023. Tourism earnings surged to Ksh. 452.2 billion, reflecting a 19.79% rise. This success… pic.twitter.com/YxWcbXiwBj
— CS Rebecca Miano, EGH (@rebecca_miano) March 12, 2025
The meeting serves as part of the ongoing efforts by the Ministry of Tourism and Wildlife to enhance the country’s tourism infrastructure and position Kenya as a leading tourism destination globally.
As part of her efforts to ensure continued success in this area, Miano called for the full alignment of the various agencies within her ministry, urging them to continuously explore new opportunities and respond effectively to emerging challenges in the tourism sector.
The consultative meeting marks an important step in furthering the goals laid out in Kenya’s Tourism and Wildlife Strategy, which aims to achieve sustainable growth in the sector while preserving the country’s rich natural heritage.
With this meeting, the ministry continues to build momentum towards realizing its vision for a resilient and world-class tourism sector that benefits all Kenyans.
