Tourism Ministry Boosts Outdoor Travel and Wildlife Projects in Embu

The Ministry of Tourism is pushing forward with a broader approach to attract visitors through health-focused experiences, working hand in hand with county governments to give travelers more to look forward to.

As part of this new direction, Embu County has emerged as a strong candidate for outdoor tourism, thanks to its natural features and cultural heritage.

Mount Kenya, a UNESCO World Heritage site, lies within the county and draws in adventurers from across the globe.

Its rocky routes and scenic paths are ideal for mountain biking and hiking—activities now being encouraged as part of a wider plan to diversify what the country offers travelers.

During the fourth day of President William Ruto’s development visit to Central Kenya, the Ministry took part in a key stopover in Mbeere South, where preparations for the much-awaited Mega Mbeere South Water Supply Project are underway.

This development is seen as a major boost for the community, not just for daily life, but also for potential tourism, as access to clean water is key to any destination’s success.

The Ministry of Tourism expressed its commitment to working closely with Embu County officials to improve local tourism experiences.

Through collaboration, both the ministry and the county government aim to support wildlife conservation efforts and draw more attention to regional tourism spots that often go unnoticed.

The day wrapped up with visits to several towns across Tharaka Nithi and Embu, including Chogoria in Maara, Chuka, Runyenjes, and Embu Central.

These stops were part of a broader effort to promote county-led development and strengthen partnerships between national leadership and grassroots efforts.