UFC Names Meridianbet Presenting Partner of UFC FIGHT NIGHT: MEDIC vs. RODRIGUEZ
The Ultimate Fighting Championship (UFC) has announced Meridianbet as the Presenting Partner of UFC FIGHT NIGHT: MEDIC vs. RODRIGUEZ, which is set to take place on Saturday, August 1, at Belgrade Arena in Belgrade, Serbia.
The event marks a historic milestone as the first UFC event ever to be held in Serbia, with Meridianbet serving as the organization's exclusive sponsor in the sports betting category.
Meridianbet, the B2C division of Meridian Holdings Inc. (NASDAQ: MRDN), will receive extensive brand exposure throughout the event. The partnership includes branding inside the Octagon, logo placement across official event marketing materials, including key art and round cards, an in-venue commercial at Belgrade Arena, as well as a digital and social media campaign across UFC's web, video, and social channels.
The event will also be distributed internationally through UFC's broadcast partners, giving Meridianbet visibility before a global audience.
"Serbia is where Meridianbet's story began 25 years ago, and there is no bigger stage to mark that anniversary than UFC's first-ever event in the country," said William Scott, Chief Executive Officer of Meridian Holdings.
"Combat sports sponsorship has long been part of our brand strategy, and partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm across the region and the world."
Founded in Serbia in 2001, Meridianbet has maintained a continuous presence in its home market ever since. The UFC partnership represents the brand's most visible association with a global sports property to date.
Meridianbet has built a strong presence in combat sports through years of sponsorships ranging from elite professional fight cards to grassroots martial arts events, making the category one of the company's most recognizable sponsorship platforms.
Beyond combat sports, Meridianbet continues to invest in local communities across the markets where it operates by supporting sports clubs, youth academies, grassroots sports programs, elite competitions, and community initiatives focused on health and education.
ENDS
About Meridian Holdings Inc.
Meridian Holdings Inc. (NASDAQ: MRDN) is a Las Vegas, Nevada-based gaming technology company with B2B and B2C operations spanning more than 25 regulated markets worldwide.
Its consumer-facing business is led by Meridianbet Group, an online sports betting and gaming operator established in 2001 with licensed operations across Europe, Africa, and South America.
On the B2B side, the company owns Expanse Studios and the iGaming platform GMAG, which develop, license, and supply proprietary gaming technology to partners around the globe.
Meridian Holdings' portfolio also includes RKings Competitions, a UK-based pay-to-enter prize competition platform, MexPlay, a regulated online casino operating in Mexico, and Classics for a Cause, Australia's leading subscription-based digital membership and trade-promotion lottery business.
The company says its systems are designed to automatically reject gaming or redemption requests originating from the United States, ensuring compliance with U.S. laws.
For more information, visit https://www.meridian-holdings.com.
About UFC®
UFC® is the world's leading mixed martial arts (MMA) organization, attracting a global fanbase of more than 700 million people and approximately 363 million followers across its social media platforms.
Each year, the promotion hosts more than 40 live events in some of the world's most iconic arenas, with its programming reaching an estimated 1 billion broadcast and digital households across 210 countries and territories.
Its roster features many of the sport's top MMA athletes, representing more than 75 countries from around the world.
The organization's digital offerings include UFC FIGHT PASS®, one of the world's leading streaming services dedicated to combat sports.
UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
For more information, visit https://www.ufc.com, follow UFC on https://www.facebook.com/UFC, or connect with @UFC on X, Snapchat, Instagram, and TikTok.
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