Emerald Platform Rolls Out with Premium Perks from Safaricom

Safaricom has introduced the Emerald Platform, a service crafted for high-value customers who seek more from their network provider.

This offering brings added benefits such as wider roaming coverage, support for E-SIM, smoother transactions, and customized post-pay packages.

Those onboard can also receive invites to exclusive events built for networking and lifestyle perks.

This step continues Safaricom’s aim to place its users at the center of its plans, ensuring those who engage more with the brand receive extra care and attention.

Dr. Peter Ndegwa, CEO of Safaricom, shared that as the firm celebrates its 25-year milestone, it remains driven by its users’ needs.

“As we look back on our 25 years of service, our goal stays the same—create solutions that matter. Emerald is built with this in mind. It gives people access to more than services; it brings stronger connections and opens new ways of interacting in a tech-driven world,” he stated.

Dedicated support agents will be on hand to provide quicker responses and give a sense of extra value to those subscribed.

This release comes after the rollout of Safaricom Hook, a separate platform that offers youth-focused digital tools, career support, and money skills. Emerald now builds on that idea, offering a different kind of experience for another customer base.

Those who qualify can join via the Safaricom app or by dialing *544#.