Facebook is now set to provide a new way for performers to earn money on the platform. The social networking service is adding more features for Facebook Live real-time videos, including a way to charge for access to content.
This comes as the landscape for streaming has changed dramatically in the past weeks and months, as the world locks down and clubs and venues remain closed due to the coronavirus pandemic.
Users can soon set up ‘online-only’ events and users can ‘purchase access’ in advance, and non-profits can add a donate button to their stream.
In an announcement titled “Introducing Messenger Rooms and more ways to connect when you’re apart,” the company also said that it will be expanding its “Stars” tipping system to musicians.
In it, a performer can receive “tips” when users send them a “Star”.
“To support creators and small businesses, we plan to add the ability for pages to charge for access to events with live videos on Facebook – anything from online performances to classes to professional conferences,” the company said.
The company did not specify when that option will become available or provide further details, including whether there is a limit on how much a performer can charge or whether Facebook will charge a fee or percentage.
As the coronavirus forces people into their homes, a new breed of influencer is emerging online.
With the new reality of social distancing, public figures and creators are now connecting with their communities and engaging with them in new and creative ways.
Social media platforms including YouTube, TikTok, and Instagram are reaching out to their creators to continue to make engaging videos during the lockdown as users turn to social media for entertainment.
Facebook, along with Instagram Live, has become a go-to platform for musicians livestreaming since the coronavirus lockdown cancelled virtually every music tour across the globe, but monetizing those streams has not been an option, except for donations to certain non-profit organizations.
While livestreaming as a business is in its embryonic stages, musicians have found other ways to both monetize them and connect with fans and there is plenty more to come in the months ahead, as the coronavirus lockdown continues with no clear date when live concerts will again be a safe option for fans or musicians.
