A picture of bread in different sizes but the same grammes that was shared on Twitter by Gathoni K @QueenGathoni has elicited mixed reactions.
Festive Bread which has been in the crosshairs over poor quality, was in the crosshairs the most.
“Ebu kujeni hapa kidogo. How are the bakers of Kingsmill kubwa 400g and this other bread achieving this size here? What am I missing? What are they adding?”, Queen Gathoni posed sharing an oversized Kingsmill and Selecta bread dwarfing Festive and Supa Loaf breads.
The replies posted beneath her tweet ranged from shock, to cheer to hesitation on what might be the ingredient in the two oversized breads as the price of wheat is currently high.
Bread wars
Recently, Bakers sliced bread prices by Sh5 on the stiff competition by supermarket in-store bakeries.
The likes of Festive and Supa Loaf had increased their prices but the supermarket bakers hadn’t.
400gramme loaf of Superloaf and Festive is now retailing at Sh50 from Sh55 previously with 800-gramme Festive brand selling at Sh92 from Sh100, depending on the point of purchase.
Kingsmill and Selecta also saw an opportunity in the market and started making giant breads to the further detriment of the big firms, Festive and Supa Loaf.
Selecta and Kingsmill are new entrants into the market and are up and about marketing every left, right and center boasting of a quantity size over other competitors like hybrid chicken get plumbed with harmful chemicals to fatten in a nick of time to cop up with market demand— this could be the situation in size matter campaign of these two baking companies.
Someone ropped in the Kenya Bureau of Standards (KeBS) over the issue.
The agency whose staff take home salaries but don’t help Kenyans was quick to respond.
“Thank you for being a keen observer. @KEBS_ke is mainly concerned with the quality of the bread as our mandate. Matters weight is the mandate of the weights and measures department,” KeBS wrote
Obviously, the deal is just too sweet which Kenyans ought to think twice. Consumers aren’t protected at all when such gamble is tolerated and not investigated in the wake of rising cases of cancer in Kenya.
Ebu Kujeni hapa kidogo.
How are the bakers of Kingsmill kubwa 400g and this other bread achieving this size here? What am I missing? What are they adding? 👀🤔 pic.twitter.com/odfRG5lg7R
— GATHONI K. (@QueenGathoni) July 23, 2021
