The rebrand comes at a time when the nation is awaiting its son Eliud Kipchoge to become the first athlete to finish a full marathon under 2 hours successfully. His success, should it occur, will be the world’s first. Safaricom is taking this opportunity to support the athlete, and in the next week, the M-PESA logo will be christened with an ELIUD 1:59 moniker.
In the same breath, Kenyans will have the chance to watch the marathon from 8 AM to 4 PM. The promotion is, of course, available for Safaricom users.
The race, which can be streamed live from YouTube, targets to net more comprehensive support from Kenyans, who can share words of encouragement via a dedicated text line 159
The bundle can also be accessed by dialing *159# on your handheld.