High-speed connectivity, real-time data systems and enhanced safety infrastructure are set to define the 2026 WRC Safari Rally, as technology investment targets seamless broadcasting, coordination and fan engagement across one of Africa’s most demanding motorsport events.
Safaricom will serve as the official technology and connectivity partner, rolling out network and Internet of Things solutions to support operations across Naivasha and surrounding rally zones.
The telecom plans to deploy multiple Connectivity on Wheels units to expand network reach and increase data capacity in remote and high-traffic areas along the rally route.
At the same time, Kenya’s Safaricom will optimise its 5G network in strategic locations to handle heavy data usage tied to global livestreaming, digital content distribution and real-time communication during the event.
In preparation for international media coverage, fully equipped press centres will be set up with high-speed 5G Wi-Fi to support journalists covering the rally from various locations.
The company will also allocate bulk mobile data packages to selected media practitioners, enabling continuous reporting from both designated hubs and remote stages where connectivity has traditionally been limited.
“The 2026 edition of the WRC Safari Rally Kenya is expected to draw thousands of local and international fans to Naivasha and surrounding counties, with millions more following the action worldwide.
Delivering seamless connectivity across rugged terrain remains critical to ensuring real-time broadcasting, safety coordination, and digital fan engagement,” said Peter Ndegwa, chief executive of Safaricom PLC, outlining the operational demands of the event.
Beyond network coverage, the deployment extends into safety systems, with IoT-enabled telematics solutions set to be installed across the rally’s emergency response fleet.
Ambulances and rapid response vehicles will be equipped with smart monitoring tools capable of transmitting live data, automated alerts and incident notifications to central command centres, enabling faster coordination during emergencies.
“By transforming rescue vehicles into connected smart assets, we are enhancing visibility, improving response times, and strengthening overall safety management across expansive rally routes,” Ndegwa said, explaining the role of digital systems in improving on-ground operations.
To widen access for fans outside the host region, the telecom will introduce rally-themed data bundles designed to support livestreaming and digital participation through mobile devices.
These packages will allow users across the country to follow the event in real time, extending engagement beyond physical attendance and reinforcing mobile platforms as key channels for sports consumption.
The Safari Rally remains a major fixture on the global motorsport calendar and one of Africa’s most recognised sporting events, drawing international attention to Kenya each year.
Through its investment in connectivity, media infrastructure and smart safety systems, Safaricom is positioning its network at the centre of the rally’s delivery, enabling a more connected, responsive and globally accessible experience for participants, organisers and audiences alike.
