Safaricom continues to set the pace in innovation across the African continent.
From its humble beginnings offering basic calls and SMS, Safaricom has evolved into a trailblazer, introducing groundbreaking services such as mobile data and beyond.
Central to Safaricom’s success is its robust innovation framework, which has spawned transformative products like the My County app, the Hustler Fund supporting local entrepreneurs, and the AI-powered chatbot Zuri.
These innovations not only enhance customer experience but also bolster Safaricom’s market position and profitability.
Recently Safaricom took center stage at the Made in Africa Leaders Conference (MLC), showcasing its cutting-edge technological advancements.
The event hosted at Safaricom’s Innovation Centre ratified the company’s pivotal role in driving digital transformation across the continent.
Andrew Masila, Head of Innovation at Safaricom, stressed the importance of the Innovation Centre in realizing Safaricom’s ambitious vision.
“Our aim is to lead as a purpose-driven technology company in Africa,” Masila stated, reflecting on Safaricom’s strategic initiatives to foster innovation and propel economic growth across the region.
David Thuku, Conference Facilitator, praised Safaricom’s role in shaping Africa’s digital future.
“Safaricom’s Innovation Centre sets a precedent for technological innovation on the continent,” Thuku noted, placing emphasis on the Centre’s pivotal role in inspiring other nations to embrace technology as a catalyst for development.
The MLC visit not only highlighted Safaricom’s technological capabilities but also paved the way for potential collaborations aimed at advancing innovation across Africa.
As Safaricom continues to expand its footprint and influence, the Innovation Centre remains a beacon of innovation, driving forward the company’s commitment to pioneering change and fostering a digital revolution in Africa.
Watch the video below to see how the visit went.
